ALBERTSONS & SAFEWAY - Big Book of Savings
Challenge:
My challenge was to design a monthly savings booklet that brought together various grocery products into one cohesive and visually appealing format. This project required close collaboration with the marketing team, project managers, and external vendors to streamline both the design layout and production process. The primary goal was to create a booklet that not only highlights monthly featured products but also offers customers valuable tips and savings opportunities, delivering an engaging and user-friendly experience while maintaining brand consistency.
Solution:
To create a visually engaging monthly savings booklet, I collaborated closely with the marketing team, project managers, and external vendors. My approach involved organizing money-saving information, refining layouts for clarity, and curating engaging visuals that aligned with the brand’s message. By harmonizing these elements, I created a cohesive booklet that presented practical tips and hanced customer shopping experience.
Software Used:
InDesign, Illustrator and Photoshop
Category:
Branding and Design