DESYO

INTERACTION ASSOCIATES - Building Trust Tool Kit

Challenge:

The task was to develop the Building Trust Toolkit, involving close collaboration with Interaction Associates' facilitators and marketing team. The objective was to create a brand strategy that aligned with the workshop’s goals and reflect Interaction Associates' core values. This included crafting cohesive visuals, precise messaging, and an integrated design to ensure the toolkit’s effectiveness and resonance with the target audience.

Solution:

The development of the Building Trust Toolkit involved close collaboration with Interaction Associates' facilitators and the marketing team to create a robust branding strategy. The strategy was aligned with the workshop’s objectives and Interaction Associates' core values. This process included selecting the appropriate combination of visuals, messaging, and design elements to ensure the toolkit was both effective and a true reflection of the organization’s principles. The result was a highly successful toolkit that represented Interaction Associates and met its intended goals.

Software Used: 
InDesign, Illustrator and Photoshop

Category: 
Design and Branding